The Order of Time by Carlo Rovelli
Penguin Books
Animation and Creative Director
2018

The work focuses on our finite understanding of time. Our aim was to create a piece which incapsulated this often overwhelming lack of comprehension; Carlo Rovelli’s work not only excels in being vast and poetic but also extremely approachable. Ever-changing branches of time spread out across the screen as our protagonist, alone, advances onwards. As mere seconds pass we drift through the history of human development, highlighting a sense of briefness to it all. This was a collaborative piece with Joe Botcherby as designer and co-director and Giovanni Civitenga as sound designer.

The Order of Time by Carlo Rovelli
Penguin Books
Animation and Creative Director
2018

Hi, my name is Sam Aldridge.

I am a Paris-based Creative Director and CGI artist. I studied digital arts in London, receiving a diploma in Video Game Design and a Degree in Interaction and Moving Image at London College of Communication, UAL. My main focus is to establish strong and interactive imagery. I steer towards the intersections of digital and the real. My areas of expertise lie in softwares such as Cinema4d, After Effects, Zbrush, Substance, Marvelous, Illustrator, Photoshop and Premiere Pro.